BCC Electronics - The cost of not knowing what customers want
BCC Electronics, once a leading name in the electronics retail industry, declared bankruptcy in a surprising turn of events. ...
The "New Coke" Debacle - A Lesson on customer feedback
In 1985, The Coca-Cola Company made a significant change to its century-old Coke formula, introducing "New Coke." The decisio...
Twitter's "Fleets" Feature - Navigating product innovations
In November 2020, Twitter introduced "Fleets", a feature that allowed users to share ephemeral content that would disappear a...