Let's face it: we all use (and love) American software in our workflows. Apps like Slack, Gmail, Microsoft Teams and the l...
How AI Is Transforming Your Feedback Tools: Fewer Vague Responses, More Valuable Insights
Feedback is worth its weight in gold. It allows you to tailor your service or product to the wishes and needs of your cust...
Twitter's "Fleets" Feature - Navigating product innovations
In November 2020, Twitter introduced "Fleets", a feature that allowed users to share ephemeral content that would disappear a...
The "New Coke" Debacle - A Lesson on customer feedback
In 1985, The Coca-Cola Company made a significant change to its century-old Coke formula, introducing "New Coke." The decisio...
BCC Electronics - The cost of not knowing what customers want
BCC Electronics, once a leading name in the electronics retail industry, declared bankruptcy in a surprising turn of events. ...