Customer stories > Overview

Customer stories

Discover how customers use Smilejet to achieve different goals and other interesting case studies. Get inspired and find out what you can do with feedback.

BCC Electronics - The cost of not knowing what customers want

BCC Electronics, once a leading name in the electronics retail industry, declared bankruptcy in a surprising turn of events..

The "New Coke" Debacle - A Lesson on customer feedback

In 1985, The Coca-Cola Company made a significant change to its century-old Coke formula, introducing "New Coke." The decision...

Twitter's "Fleets" Feature - Navigating product innovations

In November 2020, Twitter (now X) introduced "Fleets", a feature that allowed users to share ephemeral content that would disappear...